It’s easy to slap a few rainbows on some merch and call it a “Pride” collection, but these brands are backing up that talk with cold hard cash, partnering with LGBTQ+ organizations to give back to this oh-so-vital part of our global community.
Express’ first ever Pride collection, titled Love Unites, was created in partnership with GLAAD and OUT Magazine and includes 35 pieces ranging from $20 – $228. For every piece from the ‘Love Unites’ collection purchased by July 15, Express will donate 25% of the net income to GLAAD, with a minimum donation of $100,000.
2. Warby Parker
This year, Warby is celebrating Pride with a limited-edition Parker case in a color they are calling prism blue — a prism being that which light passes through to become a rainbow. The company is also making special donations to The Trevor Project and Lambda Legal.
3. Rag & Bone
Rag & Bone is celebrating Pride month with a new t-shirt collaboration, featuring original, graphic designs by artist Jason Naylor. The two t-shirt designs will be sold exclusively at key Rag & Bone stores, with 20% of the proceeds going to benefit the Trevor Project.
DIESEL will make a donation to The Stonewall Inn Gives Back Initiative (SIGBI), a non-profit organization that supports LGBTQ+ social initiatives worldwide, promoting tolerance and equality.
This Pride season, DKNY has partnered with the Hetrick-Martin Institute’s Arts & Culture Program, an outlet of empowerment, education, and advocacy for LGBTQ+ youth in the NYC metropolitan area and beyond. Founded in 1979, the Hetrick-Martin Institue provides social support and programming to high-risk, marginalized, and homeless youth. Each year, the organization impacts the lives of over two thousand youth in 38 states and partners with over 50 community-based organizations, government agencies and NGOs on initiatives ranging from direct services and youth events to advocacy and awareness campaigns. At its New York City space alone, Hetrick-Martin serves over 11,000 meals annually. Click here to learn more about HMI.
To celebrate Pride month, Gilt has launched a special edition charity t-shirt, with 100% of the net proceeds to be donated to The Trevor Project. This is Gilt’s 3rd year partnering with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth.
While Nike’s BETRUE collection — designed in collaboration with the Gilbert Baker Estate — is not tied to a specific charity, Nike is a longstanding supporter of LGBTQ causes and organizations, having donated more than $3.6 million since 2012. The company is also supporting more than 20 organizations advancing the LGBTQIA+ community through grants administered by the Charities Aid Foundation of America.
A portion of the proceeds from the collection will be donated to Fenway Health to support their ongoing mission of enhancing the wellbeing of the LGBT community, and all people, through access to the highest quality health care, education, research and advocacy.
18. John Varvatos
John Varvatos has created a capsule collection in which the proceeds are being donated to amfAR, The Foundation for AIDS Research. To further commemorate the anniversary, all NYC John Varvatos stores will display AIDS quilts honoring those who have lost their lives to the AIDS pandemic.