Marc Jacobs once said, “Fashion isn’t a necessity. It pulls at your heart. It’s a whim. You don’t need it. You want it.” His words inspired Angel Food Style, Sophie Elkus’ personal lookbook of style and inspiration. Here’s what she has to stay about her blog and what she’s loving right now…
What triggered your interest to launch a blog?
I started my blog in between my sophomore and junior years of college at USC in Los Angeles. I wanted to create a space to share my fashion inspiration, and my friends always asked me for tips on clothing and beauty—what to pair with a certain dress, where to find the best sales, which beauty products really worked. I wanted to put my knowledge all in one place.
To me, “Angel Food” represents luxury and a lighthearted spirit. It’s feminine and uplifting. At the time I dreamt up my blog, there were so many popular blogs that to me represented “serious fashion.” They had a very black and white, androgynous, Net-a-Porter vibe. While that can be glamorous, it can also be unapproachable. I wanted my site to feel a little lighter and warmer, and that’s what I hope “Angel Food” sounds like.
- Be very consistent in posting. It doesn’t matter if you post every day or twice a week when you begin, but post on the same day so your readers know when to expect new content.
- Invest in the best camera you can and put time into your photography. Clear, beautiful photos make all the difference.
- Don’t worry about having a theme or color scheme, or the little details. Those will develop over time.
Don’t try to post about every category. Find your favorite interests and hone in on producing unique content around those areas, whether that’s food blogging, hair and beauty, or interior design. This will establish your website’s niche and your unique voice. There are so many blogs that try to cover it all, and that’s great if it comes naturally to you, but otherwise it’ll be harder for readers to differentiate what’s special about your site!
- Be genuine. Only take a sponsored opportunity if it’s a product or brand you would actually purchase yourself.