Hearst media is on the up size—and stop the presses—this is happening in print (great news for those that still love the luxury of an actual magazine). On the tail of the announcement that ELLE will increase in size beginning with the March 2016 edition, Hearst told The Daily exclusively that Marie Claire, which has showed advertising growth for the sixth consecutive year, is also set to boost its pages by 15 percent for the same issue. And where Hearst’s glossies go, it seems the others are set to follow, Harper’s BAZAAR and Town & Country both offer oversized issues that aim to prove irresistible to marketers and readers if Hearst has its way.
“2015 was a record-breaking year for our fashion/luxury brands—ELLE, Harper’s BAZAAR, Marie Claire, and Town & Country—and we see that trend continuing. We’re investing in our print products in that space, increasing size to give readers a more engaging experience and marketers a truly luxe environment. Our mission is to continually innovate, and Marie Claire is a perfect example of that. The magazine has developed so many creative, attention-getting covers this year, which will now have even more impact,” Michael Clinton, Hearst president of marketing and publishing director, told us.