Kendall Jenner Is Trademarking Her Name for Beauty Products

by Aria Darcella
Kendall Jenner

Hot off the heels of launching Moon, an upscale oral care brand, Kendall Jenner is apparently looking to launch her own beauty line. WWD reports that last week Jenner filed trademarks on “Kendall” and “Kendall Jenner” across product categories like fragrances, skincare, makeup, haircare, and more. This is her first solo business venture (Moon’s founder is Shaun Neff).


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A beauty line for Jenner makes a lot of sense — the market is incredibly lucrative right now. That being said, she will also face some stiff competition. Hailey Bieber is reportedly launching a beauty line called Bieber Beauty. And we’re still waiting to find out what Lady Gaga’s Hause Beauty will be. Of course Kendall can always turn to her sister Kylie for advice on navigating the industry. Her brand, Kylie Cosmetics, is valued at $1 billion.

So far no other details have been released, but the trademarks alone are enough to stir excitement. Stay tuned!

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