Louis Vuitton Cruises Into New York, Tom Ford Wants a Shorter NYFW

by Aria Darcella
Louis Vuitton

Read today’s dose of chic intel right here…

The Louis Vuitton Cruise 2020 Collection Lands at TWA in New York
Last night Louis Vuitton presented its Cruise 2020 collection at the TWA Flight Center at John F. Kennedy International airport. Designer Nicolas Ghesquière usually chooses his Cruise locations based on architecture, and TWA — designed by Eero Saarinen in 1962 — is a marvel of mid-century aesthetics. “I was lucky enough to have landed at the TWA Flight Center in the late ’90s. It was something I could never forget,” said Ghesquière. “This place was forgotten for 20 years, and now has come back to life. It’s like a sanctuary that’s been revived and seeing it enchant anew in a different iteration, as a hotel, is a great pleasure.”

The collection was inspired by travel, and the relationship between Paris and New York. Manhattan motifs — like the city’s skyline, and aspects of its Art Deco architecture — appear in many of the pieces. Aesthetic elements associated with metropolitan fashion, such as graphic lines, streamlined silhouettes, and a utilitarian sensibility were also present.

Tom Ford Wants a Shorter New York Fashion Week (WWD)
The CFDA’s new chairman, Tom Ford, has cut NYFW down to five days and five nights. In addition to making the week less complicated, he’s hoping to attract more international press and buyers. “The motivation is that we’ve lost the international press. They just aren’t coming or don’t come as frequently,” said Stven Kolb, CEO of the CFDA. “So we’ll look at it two ways: Who do they consider the brands that are important for them to see within that five-night/five-day period? And also, for a brand, who’s in your audience? What’s your mix of international and local versus just friends and family? That is going to be really critical in terms of how we filter things.” The new calendar will go into effect for the Spring 2020 show season, which runs in September.

Instagram Launches @Shop, Lead by Eva Chen (Business of Fashion)
In addition to allowing brands and influencers sell through its platform, Instagram is also taking advantage of its new monetization capabilities. The site has launched an account, @shop, that allows consumers to discover global brands. The page is curated by Instagram’s team and Eva Chen, its head of fashion partnerships. “I think most of us who love to shop like hearing about the background of a product because it makes you appreciate it more,” says Chen. “Fundamentally on Instagram, whether you are a person or you’re a brand or you’re a publisher, people want to hear human stories.”

 

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Online Searches for Adidas Is Up Thanks to Beyoncé (Vogue Business)
Searches for Adidas were up fivefold in the 30-day period leading up to May 7, versus the previous 30 days. The spike is being attributed to Beyoncé, who announced a collaboration with the brand on April 4.

 

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Emily Blunt’s Met Gala Look Featured Custom Shoes by Sam Edelman 
Sam Edelman created a pair of “Yaro” shoes in custom gold snake material to match Emily Blunt’s all-gold Met Gala look. While the gold snake version was made specially for Blunt, fans can get the Yaro heels in soft gold online now.

Emily Blunt (Patrick McMullan/PMC)

Town & Country Celebrates its Annual Philanthropy Summit In New York
Town & Country held its sixth annual philanthropy summit last night at Hearst Tower. The event, tied to the publication’s 2019 philanthropy issue, focused on topics like criminal justice reform, climate change, the opioid crisis, and more. Cover stars Ava DuVernay and Yara Shahidi were in attendance, as were Adam Driver, Josh Groban, Rep. Ilhan Abdullahi Omar, Michael B. Jordan, and Town & Country EIC Stellene Volandes, among others.

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