It appears Hailey Bieber might be the next celebrity to get into the beauty game. Vogue reports that she has filed paperwork to trademark “Bieber Beauty.”
Of course there might not be plans to launch a line immediately. Bieber could just be securing the name for the future. However should she choose to be the next celebrity beauty guru, she should be prepared to enter a pretty competitive market. Earlier this year Lady Gaga launched a website for a mysterious venture titled Haus Beauty. Meanwhile, influencer Chiara Ferragni has a top-secret makeup project coming out later this year. Moschino has a makeup collection launching with Sephora later this month. And Rihanna’s Fenty Beauty — the original celeb makeup juggernaut — is expanding into skincare.
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That’s not to say Bieber won’t be successful. She’s massively popular, and there’s more than enough room in the beauty world for another brand.