Gucci Reveals Cruise Show Location, Levi’s Has High Hopes for IPO Filing

by Aria Darcella

Read today’s dose of chic intel right here…

Gucci Will Present Its Cruise Collection in Rome (British Vogue)
These days several major fashion houses choose far-flung locations to present their Cruise collections. However this season Gucci will be staying close to home. The brand will hold its Cruise show on May 28th at Rome’s Capitoline Museums. Dior will kick off Cruise season with its show in Marrakech on April 29. Prada and Louis Vuitton will both show in New York on May 2 and 8, respectively. Meanwhile Chanel’s show will take place May 3 in Paris.

Gucci Fall 2019 (firstVIEW)

How Much Money Could Levi’s IPO Filing Bring In? (Business of Fashion)
Levi Strauss & Co. is hoping to raise upwards of $587 million through its IPO filing. The brand “expects to offer 36.7 million shares priced between $14 and $16, giving it a market value of about $6.17 billion.”



The Future of Brick-and-Mortar Retail Could Include Data Collection (NY Times)
Among the biggest talking points at last week’s Shoptalk convention in Las Vegas — a meeting of those in the retail and tech industries — was how digital data collection could power brick-and-mortar retail in the future. Creating customer profiles out of purchase history, preferences, the amount of time spent in stores, and even facial recognition could all be part of the shopping experience of the near future. “You can’t out-Amazon Amazon,” Helena Foulkes, CEO of Hudson’s Bay, said at the event. “We’re never going to be the best pure-play retailer. What we have to do is marry digital tools with our store experience.”

Tory Burch Launches SoulCycle Capsule Collection
Tory Sport has launched an exclusive performance activewear capsule collection with SoulCycle. The collection — which includes leggings, sports bras, a hoodie, and a running jacket — riffs on classic Tory Sport styles, in blue, white and SoulCycle’s signature yellow. The collection is available now at all SoulCycle locations and online.

Mattel Fêtes Barbie’s 60th Anniversary With Party in New York
On Friday night Yara Shahidi and two-time Grammy winner H.E.R. hosted a 60th anniversary celebration for Barbie. The event was both a party and an art installation, featuring dolls from the past, present, and future of Barbie’s history. Guests included designers Diane von Furstenberg, Cynthia Rowley, and Anna Sui (all of whom had Barbie dolls in the show), as well as AnnaSophia Robb, Veronica Webb, and Sophie Elgort, among others.

Fern Mallis Will be In the Hot Seat of Her 92Y Series
Fern Mallis is normally the host of the 92Y conversation series Fashion Icons, that’s about to flip. In a special edition of Fashion Icons, Mallis will the interviewee, chatting with Bevy Smith of Sirius XM’s Bevelations. The event will take place March 26. Tickets are available now.


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