Yigal Azrouël is going digi in celebration of Fashion Week. Twenty-four hours before his spring 2016 presentation on Friday, September 11th, the esteemed designer will unveil select pieces of his collection to his digitally savvy fashion-following on Covet Fashion. The mobile styling app, which engages a monthly user-base of over 3 million consumers, will be able to get a first look at his collection before it hits the runway and have the exclusive opportunity to engage, style, and experiment with the collection on the app before pre-ordering their favorite pieces straight off the runway at yigal-azrouel.com.
“We have had great success with Covet Fashion over the last couple of years with our Cut25 contemporary line, and we are excited to have them as our partner as we take the next step into digital with the Yigal Azrouël ready-to-wear label. Covet has an incredibly engaged fashion-oriented audience base and we are invested in growing long-term brand loyalty through their unique platform,” said Azrouël in a statement.
The designer, who has a celebrity following including Jessica Alba, Kendall Jenner, and Olivia Wilde, launched his first collection in New York in 1998 and his first freestanding boutique in 2003. In 2004, Azrouël was inducted into the CFDA.
“Covet’s audience of 3 million monthly users is very vocal and passionate about staying on top of the latest trends,” said Covet Fashion SVP, GM Blair Ethington. “Giving them exclusive access to Yigal’s spring ’16 collection in this way allows consumers to have a voice in the process, which is what ultimately leads to a deeply engaged and loyal customer base.”