If there are two things top of mind for fashion industry insiders right now, it’s New York Fashion Week and the U.S. Open. From Hilary Rhoda to Garrett Neff, models, designers, and beyond are already finding themselves at the games, watching tennis pros like Maria Sharapova, Venus Williams, and more command the court from the Emirates Airline Suite, which is launching a series of events and activations during the games. The airline launched a full-scale digital campaign, #EmiratesAce, engaging users on social media to nominate their own “Ace”—that is, someone who’s helped, guided, mentored, and supported them. Once nominated, users share images of their “Ace” on Facebook with the hashtag (#EmiratesAce). The airline will choose fans to win prizes like a pair of tickets to Dubai, a pair of tickets to Men’s Final, and more. Other fab features include a partnership with with tennis icon Mardy Fish to teach select guests. Plus, guests will be granted an underground tour of the stadium. If you’re looking for the place to be this week—other than the runway, of course—this is it!
