David Koma‘s very first runway collection for Mugler bowed at Paris Fashion Week, and the brand is just getting started on its total revamp. Just this month, the brand launched a new fragrance line, Les Exceptions. Considering the maison has had scent-sational success with whiffs like Angel and Alien, this range of five fragrances are bound to be a hit. Who better to tell us more about the scents (plus the brand’s next category) than Virginie Courtin-Clarins, the brand’s director of development, marketing, and communications?
Which Mugler Les Exceptions scent is your favorite?
I’m especially proud of the Les Exceptions collection as it epitomizes Thierry Mugler’s unique and visionary gourmand approach to perfumery. My personal favorite of the Les Exceptions range is Fougere Furieuse. It’s a play on the preconceptions of gender, incorporating elements of traditional male fern notes such as lavender and vetiver, with feminine floral notes such as rose and neroli. This rare combination results in a surprisingly androgynous “floral fougere.”
Georgia May Jagger is the face of Angel. Do you have anyone lined up to be the face of these new perfumes?
The launch of Les Exceptions was intended to revive tradition and the art of haute perfumery. Each scent in the collection is so rare and extraordinary, the art itself, rather than a face, was more fitting to front this campaign.
The house of Mugler is undergoing a revamp, with David Koma at the helm. Was it a coincidence that you launched this new fragrance collection at the same time?
No, it wasn’t a coincidence. The release of Les Exceptions is a reflection of the new modern direction of the house of Mugler.
Will Koma have much input in the fragrance side of the business?
As artistic director, David obviously plays an integral part in the overall revamping of the house and the redefining of the new Mugler woman; a unified approach across fashion and fragrance is intrinsic to our success. After all, Mugler fragrances are a true reflection of what the Mugler fashion label is all about.
What’s your end goal for the Mugler revamp?
We want to write a new page for Mugler. We want to modernize the brand and bring it into the future. My goal is to put the house of Mugler back on the map in the fashion industry. The potential of the brand is huge! Mugler used to be the greatest fashion brand in the ‘80s and the ‘90s. We’re defining the new Mugler woman: still strong and independent yet feminine, modern, and urban.
What’s up next for the brand?
As we revamp the Mugler label, we want to be sure we do it right. Presenting an accessories collection would be our next venture.