Target—take our money! The nationwide retailer recently announced the three celebrated brands it will work with for its upcoming Designer Dress Collection. Following the success of last year’s collaborations, fashion fans can look forward to seeing creations from Christopher John Rogers, Alexis, and Rixo in store next month. Here’s what you need to know—and the lookbook and prices so you can earmark your picks.
The capsule, available on Sunday May 16 online and in selected stores, will contain original and affordable designs from the three brands. In welcome news, it’s also going to be Target’s most size-inclusive limited-edition collection ever, with sizes ranging from XXS-4X. The pieces will all retail between $40-60.
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So, let’s meet the designers. Christopher John Rogers, the buzziest new name on the New York fashion scene, known for his voluminous silhouettes and punchy color palette, likely needs no introduction after seeing his star go stratospheric over the last few seasons. Alexis, created by Devon Windsor’s sister-in-law Alexis Barbara Isaias, has found a loyal fan base thanks to wanderlust-inspired dresses suitable for an array of occasions. Then there’s Rixo, the cool girl-approved London-based brand from design duo and BFFs Orlagh McCloskey and Henrietta Rix: a pair who are largely responsible for the revival of 1970s-inspired printed silk midi dresses.
Jill Sando, Target’s executive vice president and chief merchandising officer, said it’s an opportunity to introduce shoppers to “emerging designers who are shaping fashion and culture today.”
See the entire lookbook below: