Supreme’s Founder Speaks Out About Fakes, Influencers Get More Power

by Charles Manning

Read today’s dose of chic intel right here…

Supreme Addresses “Legal Fakes” and the Counterfeiters Who Make Them (Business of Fashion)
As Supreme’s profits and prestige have increased, so have threats from sophisticated opportunists like Italy’s International Brand Firm (IBF), which has filed trademarks using the word “Supreme” and versions of its logo in 50 countries and is selling look-a-like Supreme goods in stares around the world. “I don’t think another company has really had to deal with this like we have,” said Supreme founder James Jebbia in an interview with Business of Fashion. “This is a whole new level with this criminal enterprise.”

ShopStyle Empowers Influencers to Know Their Worth (WWD)
ShopStyle’s new Know Your Worth program allows influencers to see the total sales they’ve driven to retail partners, conversion rates, average order values, and revenue share percentages — information that was previously available exclusively to the retail partners.

Missguided Ignores $10 Million Kim Kardashian Lawsuit (The Fashion Law)
Missguided has yet to respond to a trademark infringement suit filed against them by Kim Kardashian in a California federal court in February. In the suit, Kardashian is seeking no less than $10 million in damages for their use of her name and image in marketing the knockoff products they seem capable of creating mere hours after the star has been photographed wearing them herself. Kardashian is thus asking the court to render a default judgement in her favor.

Celine Dion Named New Face of L’Oreal (The Cut)
Celine Dion got all teary-eyed yesterday at a press conference announcing her as the brand’s newest face. “When they asked me, I never thought in my whole life it would be possible,” said Dion. “[Especially, not when I was] young and not feeling confident, not feeling pretty, having problems with my teeth, very very skinny, [and] being bullied at school. I never thought L’Oréal Paris was going to ask me at 51 to become an ambassador.” This is Dion’s first beauty job, not counting her own line of perfumes.

Roger Vivier’s Star-Studded Bel Air House Party
On Tuesday night, Roger Vivier transformed a private residence in Bel Air into an imaginary hotel for a cocktail party-cum-immersive experience hosted by Ines de la Fressange and Gherardo Felloni. The Hotel Vivier, as it was called, was inspired by California, hotel scenes, characters, sets, and soundtracks of cult films, and filled with pieces from Felloni’s Spring Summer 2019 Vivier collection. Notable guests included Mandy Moore, Patricia Arquette, Christina Ricci, Chanel Iman, Nikki Reed, Halston Sage, Larsen Thompson, and Lottie Moss.

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