Another Spring campaign du note! The Proenza Schouler boys’ latest campaign was shot by David Sims, and features lots of wind-mussed flaxen strands in addition to pieces from their Spring 2014 collection. Turns out, the foggy, forest-y locale is pretty significant for the design duo. Mods Charlotte Lindvig and Harleth Kuusik were shot at the Massachusetts abode of Proenza designers Jack McCollough and Lazaro Hernandez. Check out this exclusive, kinda-eerie vid behind the campaign over at Vogue Italia. Wearing a gilded Proenza frock in the middle of the woods: Because, why not?
Proenza Schouler's Windswept Spring 2014 Ads
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