L’Oréal Paris unveiled a new lipstick collaboration and accompanying campaign with Balmain Paris featuring creative director Olivier Rousteing and his army of top mods. The campaign celebrates a lipstick capsule collection featuring 12 couture matte shades by Color Riche.
Shot by Nico Bustos, the cast of 12 diverse models represents three tribes of L’Oréal Paris x Balmain Paris. Each model’s clothing and pout colors represent Balmain’s tenets of rock, couture, and “glamazone.” The idea behind the collection is that there is a shade to compliment every complexion.
“No matter your origin, no matter your tribe, come together, be seen, be heard,” said Rousteing in a press statement. “United, we are invincible. Because we are all worth it.”
Making up the L’Oréal Paris x Balmain Paris tribe are famous faces like Lara Stone, Cindy Bruna, Doutzen Kroes, Soo Joo Park, and Grace Bol, to name a handful. Each model was assigned a color named after an attitude, an idea or an action (check out their assigned shades below).
The L’Oréal Paris x Balmain Paris Color Riche collection is set for official release beginning in September just before Paris Fashion Week, for which L’Oréal Paris is an official partner.
905 BALMAIN INSTINCT: Ysaunny Brito (Star Shade)
647 URBAN SAFARI: Alexina Graham
648 GLAMAZONE: Luma Grothe
469 FEVER: Maria Borges
356 CONFIDENCE: Doutzen Kroes (Star Shade)
355 DOMINATION: Lara Stone
468 LIBERATION: Cindy Bruna
256 CONFESSION: Ming Xi
467 FREEDOM: Soo Joo Park ( Star Shade)
650 POWER: Valentina Sampaio
902 LEGEND: Neelam Gill
901 REBELLION: Grace Bol