Inside The Daily Front Row’s Summer Party for Halara’s New Soho Pop-Up!

The brand's first-ever U.S. store is now open for a limited time

by Aaron Royce
The Daily Front Row, Halara, parties, events, Soho, New York City
The Daily Front Row, Halara, parties, events, Soho, New York City

Nandini Vaid, Diva Dhawan Sheth

Who’s ready to hit the courts? The Daily Front Row certainly is—seen at our exclusive party celebrating activewear brand Halara’s first U.S. pop-up store at 470 Broadway, which you can discover in-person until June 9.

The Soho soirée, held at the pop-up in Soho, brought a range of fashion and social media chicsters downtown. Ashley Haas, Karina Bik, Diva Dhawan Sheth, Eef Vicca, Kyle Rosko, and Megha Bajaj made splashy arrivals in their best tennis whites and bold summer colors. In fact, the stylish guest list smoothly embodied Halara’s own name—the Greek word for “looseness,” or a state of ease.

Meanwhile, attendees stayed refreshed with specialty cocktails from The Pale Rosé and Teremana Tequila. Additional drinks from Poppi, as well as cupcakes and Black Burger’s miniature hamburgers and French fries, kept the party going with all the flair of a courtside barbecue. For a tenniscore twist, a themed photo opp also presented the opportunity to step onto the court—paddles and balls included.

The Daily Front Row, Halara, parties, events, Soho, New York City The Daily Front Row, Halara, parties, events, Soho, New York City

During the event, guests even had the chance to receive astrologic readings by Francesca Vuillemin. Throughout the affair, Halara’s size-inclusive and innovative athleisure pieces and active dresses, shorts, tops, and skirts—including a viral pleated mini worn by Taylor Swift—were available to shop on-site, allowing for shopper feedback on fits, fabrics, and functional designs in-person. The brand’s soirée allowed its community—and the Daily‘s—to unite in the spirit of coming together, kicking off summer with a chic flair.

The Daily Front Row, Halara, parties, events, Soho, New York City

Francesca Vuillemin, Megha Bajaj

The Daily Front Row, Halara, parties, events, Soho, New York City

As for the stylish crew that came to celebrate? Guests included Melissa Vale, Vika Osychenko, Yadrian Gonzales, Netso Sebarnes, Nandini Vaid, Patrick Hazlewood, Natalia Levsina, Pia Lindsay, Tyler Shamro, Tara Larson, Aaron Royce, Matthew Cancel, Samantha Olson, Ví Martinez-Rivera, Eva Phan, Samantha Siu, Daniel Walters, Jack James Busa, Charlene Wang, Kyle Stevens, Amber Tiff, Joseph Manghise, Hope Williams, Sofia Belhouari, Dominique Brillantes, and more.

Below, discover the chic set’s night out at Halara’s Soho pop-up.

Images: Caroline Fiss 

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