Ideeli Becomes Ideel, Undergoes Rebranding

by Paige Reddinger

On the heels of yesterday’s news that Lyst would be undergoing a brand revamp, another major e-tailer is getting a makeover and a new name. Ideeli, the discount designer site and competitor to Gilt Groupe, has announced that it will now be called Ideel and the name change also comes with a new URL, logo, a new loyalty program, and a renewed focus on its Plus Size offerings. The site was acquired by Groupon in January, and has since been expanding its women’s apparel, shoes, home, and menswear offerings.

The loyalty program, called Ideelist, will reward program members through points, perks, and dollars that can be applied to purchases for a discount. Customers will receive 200 points for enrolling, and then will earn one point for every dollar they spend on qualifying purchases. As for their Plus Size offering, Ideel will be doing weekly Plus Size Pieces shops, branded events, and trend sales. The site itself has a clean, fresh new design. “Coco Chanel once said that simplicity is the keynote of all true elegance,” said Ideel president, Lisa Kennedy, in a press statement. “The new look and feel of Ideel helps us get closer to that ideal. This new name and design fits an apparel flash sales site, delivering an amazing experience for our customers and our partners at some of the world’s best brands.”

To promote its new look and name, the site has launched a sweepstakes for a chance to win $500 in credit on the site. Two lucky runner-ups will win $100 in credit. Plus, today only, the site is offering 10 percent off for customers who purchase anything on the site today. Start chic-ifying that wardrobe!

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