Lyst Is Getting A New Look

by Paige Reddinger

Lyst, the e-comm platform that curates clothing from various big retailers, brands, boutiques, and other e-tailers, is undergoing a major re-branding led by creative agency Wednesday. The company allows you to track your favorite items from multiple shopping venues all in one place. Can’t find that elusive Isabel Marant “Idoha” blanket jacket in the U.S.? Was your favorite staple Theory top sold out on the last site you checked? Lyst has become the answer to these kinds of fashion dilemmas by redirecting you to stockists all around the globe that can get you that must-have item. The four-year-old site just recorded its first month of over $10 million in sales, has an inventory of over $1 million items from over 9,000 fashion designers and retailers around the world, and is on track to grow 400 percent year on year for the third year in a row. Impressive, non?

Lyst’s “list” of major tech investors includes Accel Partners (Facebook, Spotify), Balderton (Yoox, MySQL), DFJ (Skype, Hotmail), and fashion titans like Michael Kors, Oscar de la Renta, and Tory Burch; the company has raised over $20 million thus far. But thanks to last year’s launch of their universal checkout system, which gives shoppers the ability to shop hundreds of fashion brands and stores in one basket on Lyst’s website and mobile apps, the company is seeing major growth. “We’ve spent much of the last four years focused on building a deeply engaging product that delivers a truly personalized shopping experience for each of our millions of users around the world, and that’s now generating very meaningful sales for our partner brands and stores globally,” said Lyst co-founder and CEO Chris Morton in a press statement.

The expansion has allowed for a new homepage, which launched today, with content created by the fashion brands and stores that Lyst partners with for a new marketing platform. Also on deck: the launch of a new iPad app and new iOS8-enabled apps. The logo, fonts, and site organization have all been redesigned as well. The black and white motif of the site is meant to reflect the site’s position as a “gallery” of clothing and accessories, so that a customer can curate their own colorful point of view. Expect plenty of ubiquitous street style like snaps of platform sneakers (à la Stella McCartney’s Fall 2014 runway shoes) pounding the streets, along with a full selection of similar styles from other designers. Plus: look forward to more of a brand transformation down the road.


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