Today sees a new and interesting rumor swirling about the world of Condé Nast. Apparently, the publisher is planning to launch a Hong Kong imprint of its popular title, Vanity Fair. The South China Morning Post reports that the publisher has been approaching people in the fashion industry about filling positions, and has possibly even begun to work on photoshoots.
Condé Nast has seen quite a lot of turmoil recently. In the past few months the company has placed three titles — W, Brides, and Golf Digest — up for sale, and consolidated the US and UK editions of Traveller. However, there have also been instances of growth. Last month, Vogue launched a new edition in Czechoslovakia, and earlier this year the magazine launched a Polish imprint, proving that certain titles are still quite profitable for the publisher.
Apparently, Vanity Fair Hong Kong could launch as soon as 2019. So far, no one — especially not Condé Nast — has been willing to comment on the plans publicly. As the Morning Post points out, though Vogue China exists, there is still a hole in the region for luxury publishing. Vanity Fair, which blends fashion, society, journalism, and culture, would be the perfect title to launch for a wide audience.