Bernard Arnault Politely Declines to Reveal Info About Rihanna’s LVMH Line

by Aria Darcella
Rihanna Project Loud

Bernard Arnault is definitely good at two things: business, and keeping secrets. We know the former is true because he is the head of LVMH, and the third-richest man in the world. Meanwhile the latter is true because Aranult is great at not talking about Rihanna’s Project Loud — even when directly asked about it.

The Business of Fashion reports that at a recent shareholders meeting Arnault declined to reveal any information about her mysterious project with the luxury conglomerate. “I appreciate your interest in Rihanna. I am [interested] too, she’s an extraordinary singer,” he offered. “But we like surprises…. As it’s a surprise, I will not tell you more.”


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Well, there you (don’t) have it. Meanwhile one designer Arnault was willing to talk about is Hedi Slimane. The LVMH boss was incredibly happy with the interest the designer has generated at Celine. “There already are waiting lists in stores to buy [his creations],” he said. “I just hope we’ll manage to manufacture sufficiently.”

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