Armarium Launches Missoni with a Hamptons Fête

by Sydney Sadick

Armarium, the brainchild of Trisha Gregory and Alexandra Lind Rose, celebrated the launch of the latest brand to join its digital retail destination: Missoni. Marigay McKee’s beautiful Hamptons abode was the backdrop for the chic poolside cocktail hour, which brought out the tall, dark, and handsome Ottavio Missoni Jr. “We’re really excited to bring Missoni to our platform. In celebration, Ottavio has flown all the way here from Milan to really get our brand and their brand in front of a new crowd,” said Gregory. The party also celebrated Armarium’s 10-day pop-up shop in Sag Harbor’s Baron’s Cove, which runs thorough July 31. The shop will carry Missoni’s pre-fall collection for clients to rent, as will the NYC showroom and website. Plus, a limited-edition selection of vintage Missoni pieces can be rented from from JJ Martin’s LaDoubleJ.

The fashion crowd filled McKee’s home, including Sophie Elgort, who photographed the campaign, her brothers Ansel and Warren Elgort, her father Arthur ElgortPeter Davis, June Ambrose, Maria PapathanasiouStacy Igel, Danielle PrescodJennifer CreelVioletta KomyshanAndrew Warren, and others. “Marigay was one of our first calls as we were conceiving this concept. She blessed it and has been so supportive since. We can’t think of a better host out East,” said Lind Rose. “She has a gorgeous home, but she’s also just such a lovely and gracious host who has welcomed us and Ottavio.”


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