Adored makeup artist Charlotte Tilbury is entering new territory, launching Scent of a Dream, her first fragrance. Tilbury’s longtime pal (25 years and counting!) Kate Moss played muse for the floral-chypre scent, which launches in August.
Why did she choose to explore the category? “I have been mixing my own secret scent for years and have been fascinated by the idea that one’s perfume can attract others and change the energy frequency of the people and environment around you,” she explained in a release. “I believe you can use Scent of a Dream to create an emotional pathway with someone else’s energy centers: their brain, heart and sex receptors, igniting the senses. You can directly alter their state of mind and body through this scent and spark a subliminal key to attraction.”
As for Moss getting on board, it was a no-brainer. “Charlotte and I have always had this instant, naughty chemistry—we danced side by side together during the shoot,” Moss said in a statement. “Charlotte has this electric passion and energy for life—she’s a bit magical. It felt totally natural to do her first fragrance campaign together!”
The campaign was shot by Sølve Sundsbø, while the accompanying film was directed by Baillie Walsh. Scent of a Dream releases August 15 on CharlotteTilbury.com, and hits Nordstrom, Bergdorf Goodman, Net-a-Porter.com, BeautyLish.com, and Bloomingdale’s in September.