Urban Outfitters Inc. Is Launching a Clothing Rental Company to Compete With Rent the Runway

by Aria Darcella

Have tickets to a music festival this summer and worried about spending a fortune on your wardrobe? Well, good news: Urban Outfitters Inc. is launching its very own clothing rental service. The new service will be called Nuuly and will include the Urban Outfitters brand, as well as Anthropologie, Free People, vintage pieces, and over 100 additional third-party brands.

 

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The company first filed its trademarks in July 2018, so it has taken nearly a year to get things off the ground since then. With the rise of Rent the Runway, more brands seem to be getting into the clothing rental game. Last November Rebecca Taylor announced that it will offer an in-house rental service. Meanwhile start-ups like Wardrobe are allowing people to rent their own clothes for profit a la AirBnB.

Nuuly is $88 per month for six items at a time, clearly competing with RTR’s “Update” plan, which gives members four items at a time for $89 per month. Customers can already sign up for Nuuly’s waitlist on its website.

The Nuuly team (Courtesy)

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