Rebecca Taylor Is Getting Into the Rental Game

by Aria Darcella
Rebecca Taylor

Want to wear all-Rebecca Taylor all the time, but don’t have the space for it? Well, you’re in luck. Today the designer launched her own rental service, RNTD. Fans can now keep their wardrobes stocked with Taylor’s wares, without having to shell out full price for them.

RNTD works in a similar way to Rent the Runway’s unlimited plan. Members will be given exclusive access to new Rebecca Tylor styles, unlimited free shipping and exchanges, complimentary dry cleaning, and the ability to purchase pieces as a discount. At $159 a month, they even cost the same amount (although it should be noted that RTR offers a wider selection of designers).

“With the rising popularity of clothing rental, I was excited by the opportunity to explore this platform as it felt like a natural progression for the brand,” the brand’s CEO Janice Sullivan said.

What will make RNTD appealing to fans is that Taylor’s line features almost everything one needs to round out a wardrobe. It will be especially useful for anyone wanting to frequently update looks for work — separates have always been Taylor’s strong suit. If this works, it will be particularly interesting to see which other individual brands open themselves up to rental services.

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