The H&M and Balmain Anticipation Begins Now

H&M has enlisted the big guns to promote their upcoming collection with Balmain, which hits stores and online worldwide on November 5th. Kendall Jenner, Gigi Hadid and Jourdan Dunn star in the print campaign, shot by Mario Sorrenti, alongside male mods Hao Yun Xiang and Dudley O’Shaughnessy in a futuristic subway system. (We’re waiting for that ourselves!)

“When you love the Balmain world, you love the models that are part of it too,” Olivier Rousteing, creative director of Balmain explains. “Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign.” And they just so happen to be as big as it gets right now. The upcoming collection includes includes womenswear, menswear and accessories.