Target—take our money! The nationwide retailer recently announced the three celebrated brands it will work with for its upcoming Designer Dress Collection. Following the success of last year’s collaborations, fashion fans can look forward to seeing creations from Christopher John Rogers, Alexis, and Rixo in store next month. Here’s what you need to know—and the lookbook and prices so you can earmark your picks.
The capsule, available on Sunday May 16 online and in selected stores, will contain original and affordable designs from the three brands. In welcome news, it’s also going to be Target’s most size-inclusive limited-edition collection ever, with sizes ranging from XXS-4X. The pieces will all retail between $40-60.
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So, let’s meet the designers. Christopher John Rogers, the buzziest new name on the New York fashion scene, known for his voluminous silhouettes and punchy color palette, likely needs no introduction after seeing his star go stratospheric over the last few seasons. Alexis, created by Devon Windsor’s sister-in-law Alexis Barbara Isaias, has found a loyal fan base thanks to wanderlust-inspired dresses suitable for an array of occasions. Then there’s Rixo, the cool girl-approved London-based brand from design duo and BFFs Orlagh McCloskey and Henrietta Rix: a pair who are largely responsible for the revival of 1970s-inspired printed silk midi dresses.
Jill Sando, Target’s executive vice president and chief merchandising officer, said it’s an opportunity to introduce shoppers to “emerging designers who are shaping fashion and culture today.”
See the entire lookbook below:
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- ALEXIS for Target Angel Sleeve Tiered Ruffle Dress in Dark Orange $60
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- ALEXIS for Target Botanical One Shoulder Ruffle Dress in Black $60
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- ALEXIS for Target Botanical Tie Strap Asymmetrical Hem Dress in Blue_$50
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- ALEXIS for Target Dot Tulip Sleeve Embroidered Shirtdress in White Blue $45
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- ALEXIS for Target Floral Embroidered Dress in White Yellow $60
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- ALEXIS for Target Floral Long Sleeve Robe Dress in Orange $55
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- ALEXIS for Target Floral Tie-Front High-Low Dress in Blue $55
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- ALEXIS for Target Long Sleeve Lace Cutout Dress in Cream $60
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- ALEXIS for Target Long Sleeve Rope Belt Tiered Dress in Black $40
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- ALEXIS for Target Long Sleeve Rope Belt Tiered Dress in Green $40
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- ALEXIS for Target Mixed Floral Long Sleeve Robe Dress $55
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- ALEXIS for Target Mixed Floral Long Sleeve Rope Belt Tiered Dress $40
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- ALEXIS for Target Short Sleeve Shirtdress in Black $55
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- ALEXIS for Target Tropical Leaf Short Sleeve Shirtdress in Orange Blue $55
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- ALEXIS for Target Tropical Leaf Tie Strap Asymmetrical Hem Dress in Orange Blue $50
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- Christopher John Rogers for Target Floral Long Sleeve Ruffle Dress in Yellow $55
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- Christopher John Rogers for Target Floral Puff Sleeve Dress $60
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- Christopher John Rogers for Target Floral Puff Sleeve Faux Wrap Dress in Black White $55
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- Christopher John Rogers for Target Floral Puff Sleeve High-Low Dress $55
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- Christopher John Rogers for Target Floral Puff Sleeve Shirtdress in Red $60
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- Christopher John Rogers for Target Long Sleeve Two-Tone Shirt Dress in Pink $60
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- Christopher John Rogers for Target Mixed Checkerboard Puff Sleeve Shirtdress in Black White $60
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- Christopher John Rogers for Target Plaid Long Sleeve Smocked Tie Waist Dress in Green $60
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- Christopher John Rogers for Target Plaid Wide Strap Tie Waist Dress $55
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- Christopher John Rogers for Target Polka Dot Long Sleeve Dress in Green Yellow $55
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- Christopher John Rogers for Target Puff Sleeve Faux Wrap Dress in Yellow $55
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- Christopher John Rogers for Target Puff Sleeve Volume Dress in Orange $55
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- Christopher John Rogers for Target Sleeveless Ruffle Two-Tone Tiered Dress in Orange $55
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- Christopher John Rogers for Target Striped Short Sleeve Shirtdress $55
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- Christopher John Rogers for Target Tie Strap High-Low Babydoll Dress in Green $55
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- RIXO for Target Daisy 34 Sleeve Ruffle Wrap Dress in Green $55
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- RIXO for Target Daisy Long Sleeve Swing Dress in Green $55
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- RIXO for Target Floral Mock Neck Cascade Ruffle Dress in Cream $60
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- RIXO for Target Floral Off the Shoulder Puff Sleeve Dress in Black $50
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- RIXO for Target Floral Open Back Cascade Ruffle Dress in Pink $60
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- RIXO for Target Floral Puff Sleeve Dress $50
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- RIXO for Target Floral Puff Sleeve Lace Inset Swing Dress in Blue $50
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- RIXO for Target Floral Puff Sleeve Swing Dress in Red $45
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- RIXO for Target Floral Ruffle Strap Dress in Black White $45
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- RIXO for Target Floral Short Sleeve Shift Dress in Black Pink $45
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- RIXO for Target Leopard Sleeveless Ruffle Slip Dress in Green $50
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- RIXO for Target Patchwork Sleeveless Slip Dress $45
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- RIXO for Target Polka Dot Long Sleeve Swing Dress in Black $45
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- RIXO for Target Polka Dot Puff Sleeve Ruffle Wrap Dress in Cream Red $45
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- RIXO for Target Polka Dot Sleeveless Ruffle Slip Dress in White $50
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