NYT’s T Brand Studio Names Creative Director

by Kristen Heinzinger


Tracy Doyle has joined The New York Times’ marketing unit, T Brand Studio, as creative director of fashion and luxury, the company announced today. She’ll report to vice president and editorial director of T Brand, Adam Aston.

Doyle’s appointment coincides with T Brand Studio’s entrance into “a new frontier of creative services for its luxury and fashion partners,” Aston said in a release. She was brought on to develop new campaigns in T Brand’s mainstay Paid Post product of interactive, narrative-based Web pages and to create “visually rich, product-focused campaigns” including photography, film, print, digital, one-off advertisements, and year-long content programming. T Brand has created more than 120 programs for almost 100 brands to date.

Previously, Doyle ran her own creative agency where she developed content, mostly in social media. Before that, she was Fabien Baron’s director of photography during the Interview relaunch, and had worked at Baron & Baron for Doug Loyd with top designers and luxury clients in the fashion, fragrance, and beauty spaces.

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