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Shawn Mendes Helps Drive Calvin Klein Revenue Up (WWD)
Calvin Klein has seen several changes in the past few months. The biggest shakeup was the loss of Raf Simons, who up until last December had creative control over the brand’s collections and advertising. Apparently, the brand’s new vision has already seen positive results — Emanuel Chirico, chairman and CEO of Klein’s parent company, PVH Corp, says it brought in $1.2 billion in revenue in last year’s fourth quarter. One celebrity in particular might be the cause of the brand’s shift in profit. “The best response that we’ve seen so far is the new spring campaign with Shawn Mendes,” Chirico told WWD. “The reaction from the consumer seems to be back to where our marketing and advertising consistently has been in the past.”
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Anya Hindmarch Sold to Marandi Family (Business of Fashion)
Mayhoola for Investments has sold its 75 percent stake in Anya Hindmarch to Javad Marandi and his wife. Neither party disclosed details of the transaction, but it comes after the brand reported a $37 million loss in 2017. Hindmarch herself will continue as the brand’s creative director and will remain on the board.
Alberta Ferretti Is Moving Towards Sustainability (Vogue)
While telling Vogue about her new Earth Day capsule collection, Alberta Ferretti suggested that her brand will become more sustainable going forward. “I deeply care about the environment, and it is my duty to be responsible for a better world for generations to come,” she said. “This collection marks the beginning of a journey into sustainability and my little contribution, full of love and passion, as an ambassador of a new vision in the fashion system.”
A New Petition Is Calling for Afro Emojis (New York Times)
Rhianna Jones and Kerrilyn Gibson have started a Change.org petition to create Emoji characters with afros. The petition already has over 2,800 signatures. “The beauty of culture inclusivity in this political climate is that our people are awakening,” Jones told the New York Times. “What is amazing about our culture is that we have big hair, big energy, big stories and big voices. Emojis are the best way we can encapsulate our personality in digital conversations.”
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Rimowa Teams With Bang & Olufsen on Sleek New Headphones
Rimowa has collaborated with Bang & Olufsen on a pair of limited-edition Beoplay H9i headphones. In addition to being made with sleek anodized aluminum and leather, the H9i headphones come in a matching Rimowa aluminum case. “Rimowa and Bang & Olufsen share a passionate approach to purposeful and elegant design. Both of them celebrate aluminum in their products,” said Alexandre Arnault, CEO of Rimowa. The headphones retail for $900, and will be available online as well as at select Bang & Olufsen and Rimowa stores starting April 15.
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