When Mary Kay Ash started her eponymous line in 1963, there weren’t many cosmetic companies leveraging the color pink. Not only did she change that, with her famous pink Cadillac and countless pink compacts, she went on to turn the rosy tone into the company’s signature shade. Now, 55 years later, Mary Kay Ash continues to serve as a source of inspiration for women around the world. And pink continues to play an important role in the brand’s story.
So how does an iconic brand celebrate their 55th anniversary? By paying homage to their signature shade, of course.
Earlier this fall, Mary Kay partnered with The Museum at FIT (MFIT) to unveil a special exhibition, ‘Pink: The History of a Punk, Pretty, Powerful Color.’ The exhibit features ensembles from the 18th century to present by designers and brands including Christian Dior, Elsa Schiaparelli, Alessandro Michele of Gucci, Rei Kawakubo of Comme des Garçons and more.
Last week, in conjunction with the exhibition, Mary Kay and The Museum at FIT (MFIT) hosted a panel discussion, ‘Powerful Pink: From Cute to Confident.’ Panelists included Luis Casco, Mary Kay Global Beauty Ambassador and celebrity makeup artist; Kate Greene, Vice President of Communications and Creative Direction at Givaudan; and Karen Young, FIT adjunct professor and founder of The Young Group. Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc., served as moderator. The discussion explored the complex and multi-faceted color, examining its role in pop culture as well as its significance in beauty.
You can listen to the colorful conversation here – and be sure to check out the exhibition at MFIT, which is open to the public through January 5, 2019.