Aussie brand Quay Eyewear has tapped master collaborator and social media star Kylie Jenner for a new line of sunglasses. The partnership is a new venture for Jenner, who has made her mark on the makeup biz with her Kylie Cosmetics, a hot seller among her 175 million social media fans and beyond. The Quay x Kylie capsule collection will feature four limited-edition styles starting July 11 for $75 to $80, including an oversized shield, sportswear-inspired aviators, petite cat eyes, and minimalistic geometric frames. Jenner has apparently been hands-on throughout the design process. A digital campaign using the #QuayXKylie hashtag will be used to promote the collaboration on social media and online, and the sunglasses will be available on QuayAustralia.com as well as at retailers worldwide.
Kylie Jenner Is Collaborating on a Sunglass Line
