Kylie Jenner Is Collaborating on a Sunglass Line

Aussie brand Quay Eyewear has tapped master collaborator and social media star Kylie Jenner for a new line of sunglasses. The partnership is a new venture for Jenner, who has made her mark on the makeup biz with her Kylie Cosmetics, a hot seller among her 175 million social media fans and beyond. The Quay x Kylie capsule collection will feature four limited-edition styles starting July 11 for $75  to $80, including an oversized shield, sportswear-inspired aviators, petite cat eyes, and minimalistic geometric frames. Jenner has apparently been hands-on throughout the design process. A digital campaign using the #QuayXKylie hashtag will be used to promote the collaboration on social media and online, and the sunglasses will be available on QuayAustralia.com as well as at retailers worldwide.