Kohl’s Enlists Nina Agdal and Hilary Rhoda to Explain Their New K/Lab Collection

by Eddie Roche
NEW YORK, NY - NOVEMBER 03: Models Nina Agdal and Hilary Rhoda pose for a photo for Kohl's launch of the k/lab Capsule on November 3, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for Kohl's) *** Local Caption *** Nina Agdal;Hilary Rhoda

NEW YORK, NY – NOVEMBER 03: Models Nina Agdal and Hilary Rhoda pose for a photo for Kohl’s launch of the k/lab Capsule on November 3, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for Kohl’s) *** Local Caption *** Nina Agdal;Hilary Rhoda

“What do you wanna know?” Nina Agdal asked us when we visited the Manhattan Kohl’s showroom to check out their new k/lab collection, which launched this week online and in a few select stores. Agdal was on hand with Hilary Rhoda to fill us in on the line of bomber jackets, maxi dresses, tops, etc., essentially a one-stop-shop for the millennial girl, a.k.a. their target customer. Here’s what the IMG stars told us: Every week k/lab will be “dropping” new looks, with the brand paying close attention to social media to determine the trendiest looks of the moment. “If you don’t get the piece that you want and it sells out, you can’t get it. You gotta get it while it’s hot,” Agdal explained. The fast fashion collection gets its own landing page online, separate social media accounts, and will be placed and promoted distinctly in stores. “Everything is from $28 to $78,” Rhoda said. “The price point is really good.” The girls were also sporting looks from k/lab: “I thought this dress was cute, sporty and funky at the same time, which is kind of me!” Agdal said about her starry navy dress, which she paired with sneakers. The new label is the invention of Kohl’s EVP of product development Arthur Lewis and vice president of trends Sofia Wacksman. The two came up with the idea in February (OF THIS YEAR!!) and you can see it in stores this month. Now that’s fast fashion.

NEW YORK, NY - NOVEMBER 03: (L-R) Nina Agdal, Sofia Wacksman, Arthur Lewis and Hilary Rhoda pose for a photo for Kohl's launch of the k/lab Capsule on November 3, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for Kohl's) *** Local Caption *** Nina Agdal;Sofia Wacksman;Arthur Lewis;Hilary Rhoda

NEW YORK, NY – NOVEMBER 03: (L-R) Nina Agdal, Sofia Wacksman, Arthur Lewis and Hilary Rhoda pose for a photo for Kohl’s launch of the k/lab Capsule on November 3, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for Kohl’s) *** Local Caption *** Nina Agdal;Sofia Wacksman;Arthur Lewis;Hilary Rhoda

 

 

 

NEW YORK, NY - NOVEMBER 03: Model Hilary Rhoda poses for a photo for Kohl's launch of the k/lab Capsule on November 3, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for Kohl's) *** Local Caption *** Hilary Rhoda

NEW YORK, NY – NOVEMBER 03: Model Hilary Rhoda poses for a photo for Kohl’s launch of the k/lab Capsule on November 3, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for Kohl’s) *** Local Caption *** Hilary Rhoda

NEW YORK, NY - NOVEMBER 03: Models Nina Agdal and Hilary Rhoda pose for a photo for Kohl's launch of the k/lab Capsule on November 3, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for Kohl's) *** Local Caption *** Nina Agdal;Hilary Rhoda

NEW YORK, NY – NOVEMBER 03: Models Nina Agdal and Hilary Rhoda pose for a photo for Kohl’s launch of the k/lab Capsule on November 3, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for Kohl’s) *** Local Caption *** Nina Agdal;Hilary Rhoda

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