Joan Smalls and Romee Strijd Front Brandon Maxwell’s FW17 Campaign

by Sydney Sadick

Brandon Maxwell unveiled his campaign for Fall/Winter 2017 starring beauties Joan SmallsRomee Strijd, Maria Borges, Andreea Diaconu, Charlee Fraser, and Lameka Fox, all of whom have consistently been a source of inspiration and creativity for the designer. Maxwell co-directed and lensed the range of images in collaboration with longtime creative partner Jessy Price. In addition to the photographs, the women are also documented in six seaprate videos where they share their personal stories of breaking free from the constraints of the industry and how they have grown into strong, independent, fearless women. Smalls posted her image on Instagram today, captioning, “@brandonmaxwell Fall/Winter 2017 Campaign. Aside from being a great designer you are an inspiration to stay true to your truth. Thank you handsome ✨ #love”

Penthouse at One Hundred Barclay—one of the largest residential properties available in Manhattan atop the 33-story Art Deco building designed by famed architect Ralph Walker—is the backdrop to the videos. The campaign launches in tandem with Maxwell’s new digital home, You can check out the campaign in full on the website.


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