Ivan Bart Named President, IMG Models and Fashion Properties

by Eddie Roche

One of the busiest men in fashion is about to get even busier. Ivan Bart, current president of IMG Models, will now be overseeing IMG’s global fashion events, LENS and Made to Measure (M2M) businesses in addition to his current responsibilities.

IMG’s global portfolio of fashion businesses includes 30+ fashion events, The Wall Group, Art + Commerce, IMG Models, Made to Measure (M2M) and LENS. Amongst the 30+ events owned, operated, or commercially represented by IMG are New York Fashion Week: The Shows, MADE, London Fashion Week, Milan Fashion Week, Mercedes-Benz Fashion Week Australia, Amazon Fashion Week Tokyo, IMG Fashion Camp and the Condé Nast International Luxury Conference.

Bart joined IMG Models as creative director in 1994 and became president of the agency after WME’s acquisition of IMG in 2014.  IMG Models’ superstar roster includes Gisele Bündchen, Joan Smalls, Gigi & Bella Hadid, Ashley Graham, Alek Wek, Cara Delevingne, Carolyn Murphy, Chrissy Teigen, Garrett Neff, Kaia Gerber, Karen Elson, Karlie Kloss, Kate Moss, Lauren Hutton, Lily Aldridge, Maria Borges, Miranda Kerr, Miles McMillan, Paloma Elsesser, Stephanie Seymour, Taylor Hill and Xiao Wen Ju.

Bart has been an outspoken advocate of diversity in fashion, promoting the careers of Ashley Graham and Hari Nef. “It became clear to us that inclusion was key, which brings us to the present day,” Bart told The Daily in a February interview. “Ashley has become the first curve model to sign a cosmetics contract. Hari Nef is in the biggest movie [Assassination Nation] out of Sundance this year. It’s an exciting time.”

Ashley Graham (Patrick McMullan)

“I’m honored and excited for this new opportunity,” Bart said of his new role via a statement released today.  “The fashion landscape is evolving, and in the same way we’ve advancing the conversation on race, size, age and gender inclusivity at IMG Models, I see many opportunities to elevate these conversations and champion new formats across events and brand partnerships that will benefit the entire fashion industry.”

Leslie Russo, formerly senior vice president of fashion sales and marketing, has also been promoted. Russo is now executive vice president, fashion partnerships and marketing. Catherine Bennett, who led IMG fashion events business for the last five years, will be leaving the company in June to relocate to Washington, D.C.

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