Gucci Unveils Window Design For Alessandro Michele’s First Collection

Gucci unveiled its new window designs under creative director Alessandro Michele for his first season for Fall 2015, and true to everything he has shown the industry so far, it’s a departure from Gucci’s old look. The windows feature turquoise and purple LEDs for a 3D element. The floors feature a diamond pattern on an iron sheet and ready-to-wear clothing hangs from an industrial rotating rail resembling the assembly line in a dry cleaners, while an embroidered snake slithers across the floor. In another window, a giant bee sculpture buzzes near the ceiling, carrying Gucci’s Dionysus bag in its arms as it hovers over a bed of flowers. In some locations, a tableau will feature rotating platforms that serve as shoe displays, and static platforms will hold jewelry-adorned wooden hand models. The windows debut around the globe by the end of July, so be sure to swing by and check them out!