Farfetch Joins Forces With The Folklore To Highlight Emerging Black Designers

by Freya Drohan

Ready to discover some new names in fashion? Luxury e-commerce platform Farfetch has teamed up with popular NYC-based concept store The Folklore to introduce 10 new designers from Africa and the diaspora.

The brands include Nigeria-based Andrea Iyamah, Clan, Fruché, Lisa Folawiyo, Onalaja, Orange Culture, and Tokyo James, and New York-based William Okpo, EDAS, and Third Crown. To celebrate the launch, The Folklore shot an editorial and short film in Lagos, Nigeria’s emerging fashion capital, to shine a light on looks from the drop. The editorial was photographed by Nigerian photographer Stephen Tayo and produced by The Folklore’s digital producer, Raven Irabor.


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Going forward, The Folklore founder and CEO Amira Rasool is also devoted to helping Farfetch increase the number of Black-owned boutique owners that sell through the platform.

See below for top picks from the offering:

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