What: YSL Mascara Vinyl Couture
Why: This new mascara from YSL Beauté was designed with the edgy Millennial in mind (Cara Delevingne served as muse, naturally). The lengthening and volumizing Vinyl Couture comes in a sea of color options, from daring brights like I’m the Madness (fuchsia) and I’m the Trouble (blue, pictured) to classic jet-black I’m the Clash, plus two sparkling top coats. Each formula contains argan, carthame, sweet almond, and castor oils, and comes in a transparent tube for an eye-catching look. Plus, each formula carries the brand’s signature scent of mandarin, blackcurrant, basil, jasmine, violet, and vanilla for an overall sensual experience. Mascara game, upped.
Where: $29, yslbeauty.com