Kiehl’s and The Smithsonian Partner Up for Cosmetics Project

by Kristen Heinzinger


American beauty mainstay Kiehl’s Since 1851 is teaming up with The Smithsonian once again, donating more of its products to the National Museum of American History and launching the Cosmetics and Personal Care Collections Digitization Project. As part of the project, a museum specialist will identify, photograph, and provide information for the collection of cosmetic and personal care objects, which will be accessible online, letting everyone share the look-how-far-we’ve-come vibes. Kiehl’s is also updating the collection with 11 products—including Midnight Recovery Treatment and Facial Fuel—which join the existing stash of 100 artifacts the brand has donated over the years, including some original 19th century herbal formulas. The collection totals 90,000 artifacts and 2,000 personal care and beauty products, and was originally created to show how America’s ideas of health, beauty, and well-being have evolved over the years.

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