What: A no-sharpening-needed, retractable, micro-tipped brow liner so precise, you can draw individual hairs onto your brows with ease.
Who: Mary Kay Ash founded her eponymous beauty company in 1963, eventually growing it into the multibillion-dollar empire it is today thanks to her legions of on-the-ground sales people, who traveled door-to-door, selling her skincare, fragrance, and beauty products throughout their communities.
Why: You want gorgeous, thick brows like Cara, Gigi, and Kaia, but you went a little overboard with the tweezers at one point in your life and your poor brows have never quite recovered. Fear not! The buildable formula of this particular brow liner lets you fill in gaps with ease and take your look from subtle to bold in just a few feathery strokes.
Where: Marykay.com
How (much): $14
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