While you were likely sleeping last night, Calvin Klein Jeans and Calvin Klein Underwear released more images of Justin Bieber and Lara Stone in their knickers for the world to wake up to. We also have some new details on the campaign, which we know you’ll get straight to reading once you stop staring. (You there?) Mert Alas and Marcus Piggott lensed the campaign working with Calvin Klein’s in-house ad agency and creative studio and creative agency Wednesday London. Announced digitally yesterday, the campaign is set to roll out worldwide in 20 countries and start appearing in March magazines with a major digital push.
“Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns,” Melisa Goldie, chief marketing officer of Calvin Klein, Inc. said in a statement. “Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands.” The Biebs is beaming about his new gig, saying, “I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true.” For many Beliebers out there in Belieberville, the feeling is mutual.