Coco Rocha is following in the footsteps of many models before her (Karlie Kloss, Cindy Crawford, Gisele) and making a brand out of herself. The supermodel is launching her first-ever ready-to-wear collection called Co + Co by Coco Rocha. Rocha and her husband James Conran have created the label through Paragon Project, an L.A.-based collective of fashion executives launched solely to launch Rocha’s line.
The contemporary clothing is said to be inspired by architecture and will range from $80 to $300. The 60-piece collection will be launched and sold on CocoRocha.com, which is also being rebranded as a lifestyle network in January. Rocha first dipped her toes into the world of fashion design for a recent collaboration with accessories brand Botkier, which will be ongoing. It’s been a busy year for the new mom!