Starting her fashion career as a wardrobe stylist, L.A.-based digital influencer Chriselle Lim of The Chriselle Factor has turned her fashion blog into quite the booming biz. Here, Chriselle gives us the scoop on how she spent fashion month and what she’s working on next (plus more!)…
Why did you start your blog?
I started my blog back in 2010 when there was barely a blog scene. I initially started it for fun. It was an outlet for me to express my creativity, thoughts, and experiences as a stylist. I never expected so many people would take interest.
How was Paris Fashion Week?
Paris Fashion Week was a dream. It’s always nice to end the Fashion Month in my favorite city in the world. I always feel so inspired and creative in Paris.
What was your favorite moment from fashion month?
Getting dressed by Stella McCartney for her show. It was my favorite look for all of Fashion Week. It was a gray thick-knit tunic with only one sleeve! Totally a statement piece.
Tell us about your first meet and greet that you hosted for your followers in Central Park!
It was amazing! We were getting so many tweets and comments asking if we could do a meet-up while we were in New York, so we decided to do one. We’ve never done a meet and greet before so I didn’t know what to expect. I was so touched by all of our followers who showed up that I started to get a bit emotional at the end! Meeting my followers was a great way to end NYFW, and a great reminder why I do what I do on an everyday basis. I left feeling completely motivated and inspired!
You filmed a Snapchat Q&A on your site. Do you have plans to do it again?
We want to continue to do the Snapchat Q&A every month as it was a big success. Snapchat has become such a big platform for us, and it was a great way for us to interact with our followers! It was really candid so I answered all sorts of random questions.
How do you manage to balance all of your social media accounts?
It gets difficult at times, but I think it’s all about having a strategy for each, and managing expectations. For example, my Snapchat is mainly about my day-to-day unfiltered activities with my daughter, Chloe, and my beauty routine, whereas Instagram is more focused on outfits! It also helps when you can link your pages to one another. I push my Instagram photos to my Facebook along with my Twitter account.
What’s something we’d be surprised to find in your closet?
My grandma’s vintage clothes that got passed down to my mom. I haven’t worn them yet, but I like to collect pieces that have a lot of history and heritage. I hope I can pass them down to my daughter one day!
How do you describe your style?
Classic and feminine with a modern twist.
What projects are you currently working on?
We have a secret project coming out with a very big shoe company, which will be announced next spring! Besides that we just launched The Chic List, which is a monthly exclusive for our top followers to receive special content, goodies, and personal treatment from me and my team.
- Be passionate and do it because you love it, not because you want to make money.
- Collaborate with likeminded people who share your interests. I collaborated with a number of influencers when I first started, and it was very effective.
- Be consistent and stick to a schedule.
- Socialize and build your network.
- Engage with your audience no mater how small or how big. If you take care of your small audience from the beginning, it will eventually multiply!