Beats is honoring Edward Enninful and his 25-year fashion career. To celebrate the much-loved and much-revered stylist and creative director of W, Beats sponsored a video by SHOWstudio, directed by Nick Night, that will be revealed in New York City on January 29. The film, which will be displayed on a Times Square billboard, features eight top models in visuals representing the seven deadly sins (two for gluttony…after all, it’s fashion, darlings!)
For the vid, Enninful chose Mariacarla Boscono, Naomi Campbell, Jourdan Dunn, Karen Elson, Anna Ewers, Karlie Kloss, Kate Moss, and Lara Stone. Needless to say, it’s going to be major, but they’re only dropping teasers for now. The campaign, intended to represent the fashion spanning Enninful’s career, is set to a soundtrack of seven songs by artists that Beats feels are the “future of music.” Stay tuned!