Annie Leibovitz Shoots Moody Moncler SS16 Campaign

by Natasha Silva-Jelly
Moncler
MONCLER SS16 CAMPAIGN SHOT BY ANNIE LEIBOVITZ

MONCLER SS16 CAMPAIGN SHOT BY ANNIE LEIBOVITZ

The talents of legendary photographer Annie Leibovitz were enlisted to create the latest advertising campaign for Italian fashion, outerwear and accessory brand Moncler. Inspired by Gulliver’s Travels—the classic tale of a young man who travels to remote parts of the world—the Spring/Summer ’16 campaign was shot in Iceland against a moody Nordic marine backdrop. Starring Spanish model Ignacio Ondategui as Gulliver, the dramatic image shows him waking up on a beach clad in culottes and padded waistcoat surrounded by an army of miniature lilliputians, all wearing the collection’s hero piece, the iconic Longue Saison in blue. 

Get an exclusive preview of the making of the campaign and all the behind the scenes action (courtesy of French Vogue) here.

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