Yahoo Staffs Up Its Style, Health, And DIY Platforms

by Dena Silver

Yahoo’s hiring spree continues: the site has recruited five new members from a slew of well-known fashion pubs to join their Yahoo Style team, helmed by editor-in-chief Joe Zee. First up: Sarah Cristobal, formerly editor at V, joins Yahoo Style in the same capacity. Cristobal’s digital-centric former roles include senior fashion editor at AOL’s StyleList, digital senior editor at Harper’s Bazaar, and associate editor at Meanwhile, Dora Fung has been tapped as Yahoo Style’s market director. She held a market and beauty director role at CR Fashion Book for a year, after spending seven years as the New York fashion and production editor at Vogue China. Former W producer Bifen Xu has also joined the team as special projects director, with a focus on photography.  Yahoo Style’s anticipated launch date will coincide with September Fashion Week.

Additionally, both Nick Axelrod and Andrea Oliveri have been added as contributing editors to the team. Axelrod recently decamped from Into The Gloss, where he had been editorial director since he co-founded the site in 2010. He will simultaneously be launching Axelrod, a consultancy agency of his own, while continuing at Into The Gloss as an advisor. Oliveri’s day jobs: celebrity bookings director at Details and WSJ. Elsewhere on the site, Michele Promaulayko has been named editor-in-chief at Yahoo Health. She will be making the jump from her post as editor-in-chief at Women’s Health, effective August 25th. Her replacement at the title has yet to be announced. Lastly, Lifetime TV personality Katie Brown was named editor-in-chief of the site’s DIY and crafts platform.

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