Consider Alexis Primous a name to know on the mod front: The 20-year-old Floridian won W and IMG Models’ quest for the next leggy talent, The Daily can exclusively report. The month-long contest netted over 1,200 applicants, who were reviewed by a panel of W and IMG pros, including submissions on IMG’s @WeLoveYourGenes Instagram scouting account.
“There was an incredible response to the Wmag Model Search on social media, and we’re thrilled to see such enthusiasm and passion from our readers,” said W’s fashion and style director, Edward Enninful, in a statement. “Alexis embodies beauty with attitude; she is driven to succeed and is truly passionate about fashion and modeling, and I’m looking forward to shooting with her for W magazine.”
As for Primous’ very chic prize: She’ll be flown to NYC for a shoot with Enninful and illustrious shutterbug Mario Sorrenti, which will be featured in an upcoming issue of W, plus a shot at being in an upcoming Coach campaign. Quite the score, right? In addition to Primous’ win, the runway hopefuls who’ve applied have a shot at being the contest’s People’s Choice Winner, which entails being featured digitally by W and IMG. Vote for your fave stunner HERE.
“Digital and social media have had an enormous impact on the modeling world, and we’re excited to be leading the industry through initiatives including @WeLoveYourGenes and the Wmag Model Search,” said IMG Models VP David Cunningham in a statement. ” We’re so excited about the caliber of talent we found through this contest and look forward to working with Alexis and the People’s Choice winner.”