Vittoria Ceretti Models Fruit in Loewe’s Spring/Summer ’18 Campaign

by Kristen Heinzinger

The fruits of Jonathan Anderson’s labor are sweet, indeed! The Loewe creative director tapped Vittoria Ceretti for the brand’s newest campaign, coinciding with its Spring/Summer 2018 women’s collections. Steven Meisel lensed the mod with a variety of halved fruits over her mouth, like mangosteen, pomegranates, and melons. Pat McGrath matched Ceretti’s eyeshadow to the fruits and Guido Palau tucked strands underneath a nude cap for a striking effect. The press release affirms that the campaign is neither symbolic nor literal—it’s simply a modern take on fruit in art.

The campaign will be displayed on more than 500 kiosks across Paris from September 28 to October 4, as well as on a billboard outside Loewe’s St. Sulpice atelier, and will be part of the brand’s runway presentation on September 29. Keep your eyes “peeled!”

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