Tory Burch Reveals How She’ll Be Spending Her Summer, and What She’ll Be Wearing

by Ashley Baker

It wouldn’t be l’été without a check-in with Daily fave Tory Burch. Recent journeys, upcoming fixations, and enduring obsessions — she addresses them all!

This spring, you visited Tokyo, where you opened a Tory Burch store in Ginza. What were some of the coolest things you experienced on your trip?
It was beyond incredible. I ate delicious gyoza, visited the Meiji Shrine, and saw the cherry blossoms. We went during the three days of blooming. It was unforgettable.

Where will you be traveling this summer?
I will be spending some time in Italy and out on Long Island.

And what will you be wearing?
I’m really excited about our pre-Fall collection, which is just coming out. It was inspired by Georgia O’Keeffe — she was a phenomenal artist and an independent spirit. The collection is focused on her irreverence. We have a wrap dress with a layered pigment-striping that is lightweight and perfect for the summer.

And of course, it wouldn’t be summer without a signature scent. What inspired the launch of your first fragrance, Tory Burch Eau de Parfum?
We thought about moving into the beauty space for a long time. We are a patient brand, particularly in terms of launching new product categories, so we spent a lot of time thinking about what our signature fragrance should be. We wanted a balance of femininity and tomboy, grounded and graceful.

You’ve mentioned that your parents wore memorable fragrances — did you incorporate any of those notes?
My parents each had a signature scent; both are ingrained in my memory. Our fragrance is anchored by vetiver, which my father wore every day growing up — my brothers still wear it. We balanced the depth of the vetiver with airy floral notes, like peony. Those scents bring me back to the summer days I spent in my mother’s garden growing up.

How did you combine these often-disparate scents into one cohesive statement?
The whole process was fascinating. There was a fair amount of trial and error — I learned that notes may be great on their own but not work well together. Developing a scent is a lot like designing a collection — everything has to be cohesive, balanced, and harmonious.

Tory Burch

Tory Burch Eau de Parfum, $128, available at Sephora boutiques and

The bottle is so striking, too.
We wanted something that would look beautiful on a vanity. I kept thinking about all the vintage bottles and atomizers my mom collected. The cap is fretwork, one of our brand’s signatures, and the bottle’s lines and beveled edges were informed by Donald Judd and Josef Albers.

Do you remember the first time you wore it?
I’ll never forget when one of the entrepreneurs we work with through our foundation came up to me at a networking event and told me how much she loved the fragrance. She had saved up to buy it and wore it only on Saturday nights. It was a huge compliment.

And how often do you wear it now?
Every day. It’s understated enough to wear during the day. You know, my mom actually wears it all the time, which is the greatest endorsement I could ask for.

Read the complete new issue of The Daily Summer below.

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