Tommy Hilfiger’s Special Edition

by Eddie Roche

As one of the few marquee designers showing at New York Fashion Week: Men’s, Tommy Hilfiger showed ’em how the big boys do it yesterday at his Spring 2017 collection presentation. The Hilfiger Edition collection features staples for every guy’s closet with the brand’s youthful take on signature pieces. “Our Spring ’17 Hilfiger Collection infused American heritage with pop culture inspirations,” Tommy Hilfiger explained. “It’s rooted in our heritage with bold prints, pop colors, collegiate references, and athletic twists, and modernized to celebrate how men dress today.”

The presentation, held at 60 10th Avenue, welcomed Jerry O’Connell, Johannes Huebl, Colton Haynes, Neels Visser, and musician Mayer Hawthorne. The socially savvy brand’s SnapChat account was taken over by Marcel Florrus (One Dapper Street) and Nathan McCallum (Bangarang Blog). The brand also gave guests the ability to edit their Snaps with a custom geo filter featuring the Tommy Hilfiger logo and graphics. Now let’s get to the looks…

 

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