Today, Coach announced the reveal of Coach x Selena Gomez, the second creative collaboration with the actress, singer, and face of Coach. Following Gomez’s first collaboration, which introduced the Selena Grace bag and accessories in Fall 2017, the new collection includes her first ready-to-wear pieces and is designed by the star in collaboration with Coach creative director Stuart Vevers.
The collection is designed to reflect Gomez’s playful sense of style, and includes personal design touches selected by Gomez, including a playful bunny motif and and empowering personal motto written in her handwriting — “Not perfect, Always me.”
In addition to ready-to-wear, which includes pretty silk slips finished with lace and ultra-soft sweaters and hoodies in retro-inspired pastels, the collection also introduces two new bag silhouettes — the Bond and the Trail Bag — which Selena designed in close collaboration with Vevers. The bags are made of smooth leather and are finished with antique-inspired crystals and bows.
“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers in a statement. “I wanted all of the pieces to reflect her style and her charm — and to feel effortless.”
“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”
The Coach x Selena Gomez collection will be available for pre-order online at Coach.com and in stores beginning on August 14, and available in Coach stores globally beginning August 31.
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