Savage x Fenty Is Introducing More Sizes After Fans Complain

by Taylor Harris

When Rihanna first unveiled Savage x Fenty, her new size-inclusive lingerie line, fan’s rejoiced. Savage sexiness for all manners of curve? Yes, please!

savages come in all shapes and sizes!! ya ready? @savagexfenty MAY.11.2018

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RiRi furthered the point by casting models in a diverse range of shapes and sizes in her campaign material for the brand launch. Breasts, both small and large, were well represented.

Leomie killin it in category: #DAMN … @savagexfenty 😍 10 days.

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But even when a brand does its best to be size-inclusive, it’s bound to disappoint at least a few customers for not being quite inclusive enough, which Rihanna found out the hard way. Despite the fact that Savage x Fenty goes up to 3x in underwear and up to 44 DD in bras, fans have been coming for RiRi since it launched last week, saying their body shapes and sizes aren’t represented.

The brand responded to almost all the complaining tweets individually, addressing fan concerns by reassuring them more sizes and styles were on track to roll out, though exactly when is unclear.

In an interview with Instyle at last week’s Savage x Fenty launch party, Rihanna said she herself has felt size-excluded in the past. “Women come in so many different shapes and sizes, that it’s such a beautiful thing,” she said. “You want everyone to feel like something for them. I know what it feels like to be left out of that.”

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