Online retailer Revolve has announced a new partnership with global music brand Billboard throughout 2017. Known for its large-scale events, parties and social campaigns, like last year’s Revolve Desert House during Coachella and #RevolveintheHamptons over the summer, Revolve will team up with Billboard to merge its signature lifestyle and fashion presented during each event with music-driven activations and experiences. “Music and entertainment are central to Revolve’s lifestyle, which is why we’re thrilled to be kicking off our partnership during #REVOLVEfestival 2017 with the Billboard Artist Lounge,” said Michael Mente, CEO of Revolve in a statement. “We strive to elevate every experience for our Revolve community and Billboard will offer exactly that; access to the world’s leading performing artists. We’re excited for what’s to come.”
The partnership will officially launch on April 15 when the duo will present the Billboard Artist Lounge at the second-annual Revolve Desert House, a two-day desert lounge and festival celebration during the Coachella music festival. The digs will host interviews and performances with curated artists to deliver the ultimate music festival experience. Those unable to attend the events can tune into the fun on Billboard‘s website to get updates and watch daily happenings throughout the weekend.
“Music is more than just listening to a song, it’s a fully immersive lifestyle experience that has the ability to shape our memories. As the leading authority in music, Billboard is thrilled to announce our strategic partnership with Revolve in 2017, as we collectively look to enhance and elevate a variety of unique experiences not replicable anywhere else,” said Julian Holguin, SVP brand partnerships, Billboard. “Our goal is to tap into our combined audience of influencers, artists and fashion and music enthusiasts to create the most coveted and engaging lifestyle experiences utilizing our combined strengths and equity across music and fashion.”